We Don't Sell Jewelry. We Help You Buy It.
William Jeffrey's is a family-owned fine diamond and jewelry store in Richmond, VA. We are proud to offer engagement rings in both Natural and Lab-Grown Diamonds, anniversary gifts, necklaces, bracelets, rings, loose diamonds, and custom jewelry. At William Jeffrey’s, we are the only jeweler in the country that will guarantee the value of your newly purchased Laboratory Grown Diamond as promised in our “Beginnings” collection. The Look You Want, The Price You Need. This means, the Laboratory Grown center stone in your new ring will be always worth what you have paid for today toward its Natural diamond replacement should you choose to upgrade down the road. The future Natural stone must fit your mounting, and be exactly the same replacement quality (color, cut, clarity & carat) as your Lab Grown. While the traditional 4Cs are important when picking out a diamond, at William Jeffrey’s we promise a higher level of “4Cs:” Curated - While most jewelry stores sell whatever comes in the mail to them, we hand-select every piece of jewelry. We choose all our gems and jewelry with one thing in mind, quality. Our collection is the finest available in every category. Custom - Bring us your dreams! We focus on helping you find or craft just the perfect treasure. Our full-spectrum design services take you from preliminary sketches to the finished product. Committed - The right jewelry should last a lifetime and be passed to the next generation. Our entire team is here to help you make the best decision just as we have for over 30 years. Caring - Our well-trained and experienced staff listen to your needs and look out for you as if you were part of our own family.