Timeless, Sartorial Sophistication
Based in Washington, DC, Floravere is a wedding dress boutique that focuses on original interpretations of classic wedding day looks. Their products are perfect for the trend-conscious customer. Emphasis is placed on affordability and timelessness without having to sacrifice the wearer’s personality. They seek to make luxury fashion accessible to all, no matter what their budget may be. Molly and Denise, Floravere’s founders, created their brand to satisfy a demand for fashion-forward dresses at realistic prices. Before starting this business, they worked with other companies in the fashion industry. Their previous experience is invaluable and helps them to provide a bespoke service. It also taught them how to find the perfect gown to reflect their customer’s personality. Molly and Denise want their clients to feel understood and respected. Floravere’s products cater to all styles, from vintage and romantic to contemporary and elegant. The team is committed to only using high-quality fabrics, with some materials currently coming from factories that have produced gowns for royalty. Their dresses are named after famous women, reflecting the sense of empowerment they want their customers to feel on their special day. Their designs focus on exemplary craftsmanship and reimagining traditional ideas of wedding day fashion. A range of unique accessories, from overskirts to straw hats, can complete the customized look. In a private suite, customers can enjoy the expertise of consultants who use their intimate knowledge of the stock to find the perfect gown. This privacy makes the experience comfortable and unforgettable, as clients can be surrounded by loved ones while they find their dream dress. Importantly, gowns are first tested for comfort so anyone who wears them can enjoy the day without being held back in the name of fashion.